LYING ON THE GREEN BELT BETWEEN THE ARID MAASAÏ STEPS AND THE ROLLING HILLS CUMULATING IN THE SUMMIT OF MT MERU, USA RIVER TOWN FLOURISHES ON THE BORDER OF THE NEARBY CITY OF ARUSHA. FRESH RAINS BLOWN IN FROM THE OCEAN FALL ON THE VAST FORESTS COVERING THE SOUTHERN SLOPES OF THE MOUNTAIN AND GATHER INTO THE RIVER THAT GIVES ITS NAME TO THE TOWN THROUGH WHICH IT FLOWS.
USA RIVER WAS TRADITIONALLY AN AGRICULTURALIST COMMUNITY SUPPORTED BY BANANA PLANTATIONS, RICE PADDIES, COFFEE ESTATES AND FLOWER FARMS. USA RIVER HAS OPENED UP TO FRESH OPPORTUNITIES PRESENTED BY THE FAST GROWING ECONOMY IN ARUSHA AND IS RISING TO NEW HEIGHTS. UPRISING DEVELOPMENTS SUCH AS THE ESTABLISHMENT OF THE MOUNT MERU DISTRICT HEADQUARTERS, THE CONSTRUCTION OF THE NELSON MANDELA UNIVERSITY CAMPUS AND THE EXPANSION OF THE ARUSHA MAIN HIGHWAY IS EVIDENCE OF THIS FAST GROWING ECONOMY AND THE FUTURE POSSIBILITIES IT PRESENTS TO BUSINESSES AND RESIDENTS.
VISUALIZE THE LOCAL MARKET BUSTLING, FULL OF COLOUR AND VIBRANCY. PEOPLE ARE COMING AND GOING AND ALL ARE GREETING WITH HUMBLE WELCOMES AND RESPECTS. SUDDENLY ANONYMITY IS GONE. THERE’S A SENSE OF BELONGING, OF PEOPLE CARING AND KNOWING EACH OTHER.